Hi! My name is Sachin Lendis, aka Komfy_Sach. I enjoy solving problems using information and technology. Finding the balance between data and design.
My motto is to fail fast and learn faster. As human-beings making mistakes is built into our nature, it’s the way we learn – by doing. Pushing boundaries and finding optimal ways to achieve business goals is part of my DNA.
Achieving an optimal user-experience one must always keep the user in mind, I believe in constant iterations and feedback in order to keep adding value to the projects I’m involved in.
My Design Journey
My journey into design begins
I began designing posters for club and lifestyle events in the Southern Suburbs of Cape Town.
Graduated from Friends of Design - Academy of Digital Arts
Obtained a Bursary to study a Higher Certificate Print & Publishing
Intern at Made Agency
Junior Graphic Design Intern at Made Agency working on the Yoco account.
Graphic Designer
Graphic Designer at the Cape Union Mart Group, working with all 5 fashion brands. Assisting the creative team with conceptualising seasonal campaigns, attending photoshoots, designing websites, emailers, GDN ads, social media graphics and motion graphics.
Creative Lead
Leading a small team of creatives and freelancers in building the Y?GEN Enterprise brand, the YoungstaCPT brand as well as Y?GEN Apparel. Working on event and ad campaigns for YoungstaCPT's debut album 3T - Things Take Time.
Kreative Director
In 2019 I started my own freelance agency. Working with exceptional local and international brands.
A few words to describe me
Team-work makes the dream work, coming from a very athletic background I’ve been playing in teams for the majority of my life – win or lose the value of working and collaborating with other humans is something I thoroughly enjoy!
I always apply(from my time at Cape Union Mart) the principles of the LEAN Methodology to continuously improve my process and understanding the value each member of the team adds to the overall outcome of the businesses goals.
Being a leader is no easy task but I relish the challenge it brings, getting to know each member of the team’s strengths, weaknesses and getting to know what excites them is part of what I enjoy in leadership.