We were privileged to be approached by a new local restaurant in Cape Town to update their branding and online art direction.
With the pandemic affecting the restaurant industry immensely it was imperative we garnered the attention of the public in a respectable and safe way, portraying the style and elegance of the venue.
The logo oozes the simplicity and sophistication of the venue with it’s minimalistic look and feel, for the festive season we decided to add the stars scene on the corners of the logo to emphasize the elegance of the venue.
The content plan and branding we implemented immediately had an impact with the public – growing the brand from its inception in November 2020 to 2,6k+ followers to date.
The star branding was implemented on the feed keeping it consistent and congruent.
We implemented a colour palette to highlight each day of the week Tue-Sun. Each day having its own specific look and feel. The overall branding was well-received by the public and owners, increasing their overall revenue over the festive period(pre second lockdown).